building
Iterable Nova
Picture a marketer’s afternoon. Build the campaign. Slice the audience. Decide who gets it, and when. Most of the day goes to work like that, and very little of it is the part that needed a person.
Nova is Iterable’s AI agent, and the center of my work as chief scientist. The idea fits in one sentence: hand the mechanical part to an agent, so the people keep the strategy and the taste. That is the split we are betting on.
We built it inside the platform 1,200+ brands already run on. Same campaigns, same audiences, same send decisions. Just not by hand.
A real write-up is coming once I can share more. This is the stub.