building
Iterable
What it is#
Iterable is a customer-communication platform. The plain version: brands use it to send personalized messaging across email, SMS, push, and in-app, at the scale of billions of messages. The less plain version is below.
The story#
In 2013 the giants could afford personalized, data-driven communication. Almost nobody else could. That gap is the reason Iterable exists.
We started it that year in downtown San Francisco, on the belief that what the giants could afford should be available to every brand. The word I used then, and still use, is democratize. It is a big word for something as ordinary as sending a person a message that was actually meant for them. That is rather the point.
I’ve had three jobs here. Co-founder & president through the building years (2013 to 2021). CEO from 2021 to 2025. And founder & chief scientist today, where I lead our AI work.
Where it is now#
The gap has narrowed some.
- 1,200+ brands across 54 countries
- Past $200M in annual recurring revenue
- The AI work is my main focus now; see Nova